1. Local Market & Geography

Greenwood, South Carolina

Nestled in the heart of the Lakelands region, Greenwood, South Carolina is more than just a picturesque small town—it’s a vibrant and growing community rich in history, culture, and Southern charm. Known for its friendly atmosphere and tree-lined streets, Greenwood is both a great place to live and a smart place to invest in real estate. The city combines the appeal of small-town living with the accessibility of larger metropolitan areas like Greenville and Columbia, which are within reasonable driving distance.

Greenwood has a population of approximately 23,000, and the broader Greenwood County is home to about 70,000 residents. The area is popular among retirees, young families, and professionals alike, due to its mix of affordable housing, good schools, and abundant recreational opportunities.

The Lakelands Region

Greenwood is part of the Lakelands region, a scenic area of western South Carolina that includes several counties and centers around a network of lakes and waterways. Lake Greenwood is the region’s crown jewel, spanning 11,400 acres and offering boating, fishing, and waterfront properties. The lake has become a popular destination for second-home buyers and vacationers, adding a unique dimension to the local real estate market.

Greenwood County Housing Trends

Greenwood County’s housing market remains one of South Carolina’s most affordable, with a mix of single-family homes, townhomes, and lakefront estates. Median home prices in the area hover around $180,000–$220,000 as of early 2025, significantly lower than the national average. This affordability, coupled with a stable local economy, makes Greenwood attractive to both first-time buyers and real estate investors.

Inventory levels have remained moderately low, contributing to a seller’s market in many neighborhoods. However, development is ongoing, with several new housing communities being built to accommodate population growth and increased interest from out-of-state buyers.

Local Neighborhoods

Greenwood offers a diverse selection of neighborhoods, each with its own distinct character:

• Gatewood – A gated community with custom-built homes, tennis courts, and a private lake. Gatewood is perfect for buyers seeking upscale living and a strong sense of community.
• Hunters Creek – Known for its golf course and well-manicured lawns, this neighborhood offers an attractive blend of executive homes and townhouses.
• Grendel Village, Belle Meade, and Laurel Wood – Offer a range of affordable options with easy access to schools and shopping.
• Westwood and Northside – More established neighborhoods ideal for families and retirees looking for spacious lots and quiet surroundings.

Nearby Cities

Several smaller communities surround Greenwood and contribute to the area’s charm and appeal:

• Abbeville – Just a 15-minute drive from Greenwood, Abbeville is known for its historic downtown, Victorian homes, and arts scene.
• Ninety Six – This quaint town is steeped in Revolutionary War history and offers a peaceful, rural atmosphere with close proximity to Lake Greenwood.
• Hodges – A small town north of Greenwood that appeals to those seeking country living with access to city amenities.

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2. Real Estate Services

At Greenwood Realty, INC., our mission is to provide comprehensive, client-focused real estate services across Greenwood and the Lakelands region. With deep local expertise and a passion for the community, our agents are here to help with every step of the home buying or selling journey.

Buying a Home

Whether you’re a first-time buyer, relocating to Greenwood, or looking for your dream home on the lake, we’ll guide you through the process from start to finish. Our agents have insider knowledge of neighborhood trends, school zones, and property values, ensuring you make a well-informed decision.

Selling a Home

We understand how to position your property in the market to attract qualified buyers. From staging tips to professional photography, marketing strategies, and pricing insights, Greenwood Realty, INC. is your full-service partner in selling your home efficiently and profitably.

Home Valuations

Accurate home valuations are critical in today’s competitive real estate market. Our team offers free comparative market analyses (CMAs) to help you understand your home’s true market value and make data-driven decisions.

Listing Services

We provide full-service listings, including:

• Multiple Listing Service (MLS) exposure
• Social media and digital marketing
• Open houses and private showings
• Agent networking

Relocation Services

Moving to or from Greenwood? We specialize in relocation assistance and can connect you with trusted professionals, including movers, lenders, attorneys, and more. Our goal is to make your transition as seamless and stress-free as possible.

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3. Real Estate Trends & Tips

South Carolina Housing Market

The South Carolina real estate market remains robust in 2025, with steady demand across rural and suburban areas. Greenwood stands out as a hidden gem, offering lower property taxes and housing costs than many other parts of the state. The state’s overall low cost of living and pro-business environment continue to attract new residents.

Mortgage Interest Rates (Local Banks & Credit Unions)

Greenwood homebuyers benefit from competitive mortgage rates offered by local institutions such as:

• Countybank
• Self-Help Credit Union
• Park Sterling Bank
• Greenwood Municipal Federal Credit Union

Many of these offer tailored programs for first-time buyers, low down payments, and flexible credit requirements.

First-Time Homebuyer Tips

For those new to real estate, Greenwood Realty, INC. recommends:

• Getting pre-approved for a mortgage before house hunting
• Understanding your budget and total monthly payments
• Considering location, school districts, and commute time
• Working with a real estate agent who knows the local market

Real Estate Investment in SC

Greenwood is ripe for real estate investment. Investors are finding success in:

• Rental properties – High demand from local workers and students at Lander University and Piedmont Technical College
• Vacation homes – Especially near Lake Greenwood
• Fix-and-flip properties – Older homes in established neighborhoods can offer strong ROI with minimal renovation

Seasonal Home Selling Strategies

In South Carolina, the spring and summer months see the highest home-buying activity. Sellers can maximize value by:

• Enhancing curb appeal with landscaping
• Decluttering and staging the home
• Timing listings between March and August
• Taking advantage of peak moving season and school year transitions

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4. Local Living & Amenities

Schools in Greenwood, SC

Greenwood is served by several school districts including Greenwood School District 50, District 51, and District 52. The area boasts a range of public and private schools, including:

• Emerald High School
• Greenwood High School
• Ninety Six High School
• Cambridge Academy (private)
• Piedmont Technical College and Lander University offer local options for higher education.

Cost of Living

The cost of living in Greenwood is significantly below the national average, making it an attractive destination for families, retirees, and remote workers. Housing is the largest factor, but utilities, groceries, and healthcare also tend to be more affordable than in larger cities.

Employment Opportunities

Greenwood is home to several major employers, including:

• FUJIFILM Manufacturing
• Capsugel (a Lonza company)
• Self Regional Healthcare
• Greenwood School Districts

Additionally, remote work has become increasingly popular, with many residents choosing Greenwood for its slower pace of life and strong internet infrastructure.

Parks and Recreation

Outdoor lovers will feel right at home in Greenwood. Local favorites include:

• Lake Greenwood State Park – Boating, hiking, camping
• Grace Street Park and West Cambridge Park – Walking trails, playgrounds, tennis courts
• Lander University’s Jeff May Complex – Sports and fitness
• The Links at Stoney Point and The Patriot Golf Club

Dining and Shopping

Downtown Greenwood features a thriving dining scene, with options ranging from Southern comfort food to global cuisines. Highlights include:

• The Mill House (brick oven pizza)
• Kickers (casual American)
• Buenavista Cuban Café
• Howard’s on Main (deli and live music)

Local shopping includes boutiques, antique stores, and chain retailers in Greenwood Mall and Uptown Market.

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5. Legal & Financial Aspects

Property Taxes in Greenwood County

Greenwood County offers relatively low property taxes compared to other regions. Homeowners can expect an average effective tax rate of about 0.57%. Special rates may apply for agricultural or lakefront properties, and qualified residents can apply for the homestead exemption if over the age of 65.

Closing Costs in SC

Closing costs in South Carolina typically range from 2% to 5% of the home’s purchase price. These include:

• Attorney fees (required in SC real estate transactions)
• Title search and insurance
• Loan origination fees
• Recording and transfer fees

Our agents will work with you and your lender to ensure a transparent, cost-efficient closing process.

Working with Real Estate Agents

Real estate agents in South Carolina must be licensed by the South Carolina Real Estate Commission. Greenwood Realty, INC. agents are held to the highest ethical standards and offer:

• Local expertise
• Negotiation skills
• Legal knowledge
• Full-time, personalized service

Whether buying or selling, having a knowledgeable agent can make a significant difference in outcome and peace of mind